I Portion – Power Tools

Internet Marketing Opportunities For Australians   by Kerry Finch

Australians are fast becoming some of the most powerful internet marketers in the world – a really strange phenomenon.

They are developing tools and strategies that become the cornerstone of the most profitable product launches – and techniques that give us all we need to be able to run a successful home business.

‘Working From Home’ Has Changed

The term ‘working from home’ has, in the past, had connotations of telemarketing, ironing, and cottage industries. Work from home people are now:

- content writers,

- graphic designers,

- internet marketers,

- virtual assistants,

- affiliate marketers (they sell other people’s products for a slice of the profit pie), and

- a growing number of people who are showing offline businesses, like newsagents, builders and dentists, how to grow their businesses by having an online presence.

These are all home-businesses that are in great demand, and the client base is not just your local area, it is “the world”.

Why Australians?

We all know that Australia is an isolated continent, so it is hard to grasp that some of the most groundbreaking developments in internet marketing emanate from here.

However, the internet now allows people to work from home from anywhere they can secure a good internet connection. And, at least in the populated coastal areas, Australia is well-served in this regard.

Many of the big name multinational players in this dynamic industry have outposts in Australia: Google, Yahoo and Microsoft being the most newsworthy. The developers of the yet-to-be released GoogleWave – which will revolutionize the way we communicate electronically – live in Australia.

The fact that Australians have always been early adopters of technology is what possibly sets us apart – our location has made it imperative for us to find ways of staying connected with the rest of the world.

Top Level Australian Coaches

But what Australians have, that other countries may not, is top level internet marketers who are keen to train others to do just what they do – no great sales hype, and really good, up-to-the-minute mentorship.

One of the most highly regarded internet marketers in the world today is based in Sydney, and is alone responsible for the coaching of over 500 Aussies and Kiwis (and more and more people from other countries too are now travelling to Sydney to learn at his workshops).

Finding Opportunities

The opportunities for Australian internet marketers are everywhere, from helping your local builder get online, to selling an ebook on a hobby you have mastered. Knowing how to leverage the opportunities is what holds us back.

The secret is to find a mentor, a trainer, or a coach, research them well and listen to what others are saying about them. Attend any event at which they speak, and if possible get some face to face training.

About the Author

I have my own internet based business thanks to the mentorship of one of the top internet marketers in the world – find out about his next internet marketing workshop
Fein Power Tools Pty. Ltd. from Yennora, Sydney.

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